Category Archives: Luxury Home Market

Why Marketing is Essential to Successfully Listing a Luxury Property

The luxury real estate market is highly competitive throughout the Jersey Shore. When listing a property, the difference between selling the property at a price you can live with and selling the property at a price you are ecstatic with often comes down to marketing. Our experts utilize the latest in digital marketing real estate tactics to ensure that people in the market seeking their dream shore house are aware of your property and have all the details they need to make an offer. By utilizing marketing effectively, we drive the proper competition directly to your luxury property.

Digital marketing in real estate reached a new level of importance in the wake of COVID-19 shutdowns. More buyers started viewing homes online before they considered scheduling a tour. 3D virtual walkthroughs, images from professional photographers, and videography that would make a film director proud are all essential elements when listing a luxury property.

Many sellers in the luxury real estate market have trepidations surrounding digital marketing because they want to maintain a certain level of privacy. Our experts understand the importance of discretion, which is why our exclusive industry networks are vital. Many marketing tactics indeed try to bring as many eyeballs as possible. Our marketing tactics are focused on exclusivity. Every step we take in our marketing plans is to reach real estate intenders who are either exploring or selecting properties and looking to buy ASAP. We drive traffic to our website that filters out all those not serious about acquiring a luxury real estate property in the Jersey Shore region.

Social media has profoundly impacted the luxury real estate market, like so many industries. When leveraged correctly, social media channels provide a perfect network of passionate people about luxury real estate. Having built up an audience across popular social media platforms like Facebook, LinkedIn, and YouTube, our team is dedicated to producing content of the highest quality. We understand that reaching the right audience is futile if the content isn’t strong enough to stand out. One of the best ways to garner interest from the appropriate people is to wow them with drone photography. Aerial views of a property on a picture-perfect Jersey Shore day provide the viewer with a complete understanding of the scope of the property. Getting all the information in a single shot is ideal for an online audience.

Finally, sellers need to understand that every property is unique. No cookie-cutter strategy is going to be able to compete with a system that is created based on the unique strengths of a particular property. It’s why your assigned real estate agent will work in tandem with an entire marketing team to ensure your property gets the treatment it deserves. Ready to learn more about listing your property? Contact our team of experts today!

2018 Market Report

market report cover

In our ongoing effort to become an invaluable resource to our clients and neighbors, Soleil Sotheby’s International Realty is committed to making sure you have all the information you need to make the best decision.

The 2018 Market Report is a detailed snapshot of the real estate markets of Longport, Margate, Ventnor, Atlantic City, and Brigantine, comparing single-family home and condominium statistics as well as the year to year change. The report also highlights our recent significant sales, a few of our extraordinary listings, as well as a glimpse of Sotheby’s Auction House.

To read the full report, click here.